WebP vs AVIF vs PNG: Complete Image Format Comparison Guide

By Zlatko Marjanovic8 min readUpdated January 2024

Quick Tip: Use our free ZipImg to convert between all these formats instantly.

Introduction

Choosing the right image format is crucial for web performance. Modern formats like WebP and AVIF offer superior compression compared to traditional formats, but browser support and use cases vary. This guide will help you make the right choice for your projects.

Format Comparison Overview

FormatCompressionBrowser SupportBest For
WebP30% better than JPEG95%+ browsersGeneral web images
AVIF50% better than JPEGModern browsersHigh-performance sites
PNGLarger files100% browsersTransparency, graphics

When to Use Each Format

Detailed recommendations for each format based on use case, browser support requirements, and quality needs.

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